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FloSho • Resume

Florencio 'Flo' Lopez

Over 14 Years of Out-of-this-World,
Consistent, Internet Sales Results

John (Lucky) Luciano, Managing Partner/VP of Street Volkswagen, Volkswagen National Dealer Chairman and Flo, launch yet another, successful digital media campaign.

An innovative and accomplished automotive Marketing Professional. Highly regarded for his innovative, targeted digital marketing strategies and Internet Business Development management campaigns that achieve proven and consistent sales conversions. 

Demonstrated success in increasing Internet sales lead conversions through the analysis of a dealership area market data, assessment of regional automotive trends, and development of comprehensive plans within the budget to ensure business objectives are achieved.

Proven leader with excellent communication skills, effectively motivates and inspires BDC and sales teams. Always up to date with the latest traditional and digital marketing strategies to identify opportunities to create integrated and effective marketing campaigns. A five-time presenter at Digital Dealer Conference and Expo, the industry's premier event to showcase the latest technologies and digital tools for greater efficiency, productivity and profitability.

Digital Strategist

August 2017 to Present
Austin, Texas
(707) REFER-ME
(707) 733-3763

• I train dealership Internet Departments in Business Development, Retention and Internet Sales Management. I specialize in increasing BDC customer conversions through a comprehensive campaign that includes intensive phone training, video email outreach, CRM texting, and social media branding.

• For dealerships considering equity-mining software, but are hesitant of the investment, I implement a robust BDC-managed equity campaign. Without incurring additional cost, I show dealerships on how to convert their most loyal customers using the tools they already have; their CRM, DMS and service customer database.

  • Assist automotive dealers in maximizing their marketing reach using targeted English and Spanish video ads and social media campaigns.

  • Perform Internet Lead provider return-on-investment analysis for automotive dealers.

I coach content managers and Internet coordinators with a strong focus on no-post-production video Internet marketing. My past experiences include training and implementing interactive Internet Department strategies for Toyota, Volkswagen and CDJR dealerships.

Showcase your sales staff and multiply your marketing reach.

You don't need to be Steven Spielberg... Or Brad Pitt!

Promote your inventory better than your competition.

Street Automotive Group - Volkswagen – Toyota

Internet Director

November 2013 to January 2017

8707 Pilgrim Drive

Amarillo, TX 79119

(806) 350-8999


  • Directed six (6) employees across Internet, Business Development, Service and Social Media Departments.

  • Managed and tracked all incoming Internet sales leads and phone calls and actively converted them into sales appointments.

  • Prepared metrics and reports that measure the performance of the department and individual sales staff

  • Managed Internet specials in New, Used, Parts and Service departments as well as oversee inventory functions.

  • Ensured compliance with manufacturer requirements for lead management and website design standards.

  • Attracted potential customers by answering product and service questions received via the phone, Internet, and chat.


Performed a consultative approach to educating the potential customer on the vehicle of interest and suggesting additional products and services in order to meet their needs.

Dick Poe Toyota

Internet Manager

June 2005 – July 2013

6330 Montana Ave.

El Paso, TX 79925

(915) 775-2000


Click here to read what El Paso's premier business resource, ‘The El Paso, Inc.’ had to say about our dynamic Internet sales force.


  • Coached 12 Certified Internet sales personnel and managed the Internet sales process.

  • CDJR National Walkaround Competition finalist as featured in Automotive News.

  • Averaged 46% of the dealership’s overall sales (117 vs. 250 total).

  • Wrote up an average of 13% of all sales and averaged $1,678 per copy.

  • Increased the dealership’s Internet sales from 10% to 46% in three years.

  • Produced over 40 YouTube videos with over 46,000 views.

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